Safiya Swim was co-founded by Maddison and her partner Assad, with a shared vision to create timeless swimwear designed for confidence and ease.
For Maddison, the journey began with a personal struggle finding swimwear that felt both modest and empowering. Too often, pieces demanded compromise between style, comfort, and self-expression. Safiya Swim was born from the desire to change that.
Our Design Philosophy
Swimwear Designed With Intention
Fit is at the heart of everything we do. We design each piece to move with you, letting you feel effortless in every moment. Every silhouette is refined through countless fittings until it feels effortlessly flattering, supportive, and as soft as your own skin.
